Archive - Around the Bonfire — Brand, marketing, creativity

Are you max-maxxing when you should be satisficing, bro? (Sorry.)

What decision science says about how we make choices and why we’re still unhappy

Mar 30 • Shannon Deep

Change your life, one day at a time

A tiny guide to getting what you want

Mar 23 • Kevan Lee

Delete your heroes

On finding inspiration for an experimental life

Mar 16 • Shannon Deep

The shadow side of leadership

The same qualities that make us effective can also quietly undermine the people around us

Mar 9 • Kevan Lee

Get (statistically) luckier

How to increase your "luck surface"

Mar 2 • Shannon Deep

February 2026

Should I quit my job? A flowchart

The freelance decision-tree to help you decide whether to leave your regular job

Feb 23 • Kevan Lee

Hey friend, maybe you don’t really want that

How to listen to our inaction instead of judging it

Feb 16 • Shannon Deep

The hidden cost of only choosing short-term wins

How to navigate a major tension of in-house creative work

Feb 9 • Kevan Lee

I don’t wanna write a Substack this week

How to ‘job’ in the midst of upheaval and violence

Feb 2 • Shannon Deep

January 2026

Origin stories 101

How origin stories shape who we are and what we become

Jan 26 • Kevan Lee

Want more time in 2026?

Here's how to create it—or at least, feel that way!

Jan 19 • Shannon Deep

Predictions for 2026

6 best guesses at what might happen in 2026 work, marketing, and AI

Jan 12 • Kevan Lee

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