Around the Bonfire — Brand, marketing, creativity

Around the Bonfire — Brand, marketing, creativity

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What can I get away with?
Productively questioning what you’ve always thought to be true
Jun 29 • Kevan Lee
Let’s play 20 questions
Digging into your values when you're at a crossroad
Jun 22 • Shannon Deep
Create what you wish existed
How to navigate the paradox of originality, authenticity, and imitation
Jun 15 • Kevan Lee
Your future, 3 ways
How to create your Odyssey Plan, no cyclops or shipwrecks required
Jun 8 • Shannon Deep
Disagreeing with Rick Rubin
The limits of audience-first thinking
Jun 1 • Kevan Lee

May 2026

Success isn’t about effort. It’s about tolerance.
How to identify what you're uniquely willing to sacrifice—and whether it's setting you up to succeed
May 25 • Shannon Deep
We all need somebody to lean on
Remedies for feeling alone on a team
May 18 • Kevan Lee
Your jealousy is smart. Listen to it.
Why this ‘negative’ emotion is actually super productive
May 11 • Shannon Deep
Everything we learned from Bonfire Retreat #2
Recap and takeaways from our second retreat
May 4 • Kevan Lee

April 2026

Let’s be real: No one makes data-driven decisions
Why our emotions are just as important as data
Apr 27 • Shannon Deep
ai;dr and the new era of writing
How LLMs have made our writing … different. And what to do about it
Apr 20 • Kevan Lee
It's us against the algos
The quiet despair of trying to find your people in an increasingly pay-to-play world
Apr 13 • Shannon Deep
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