Around the Bonfire — Brand, marketing, creativity

Around the Bonfire — Brand, marketing, creativity

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July 2025

It’s time to ditch discipline
Compassionate productivity, self-devotion, and other career magic
 • 
Shannon Deep
7 things to say when you’re asked to show ROI
Here's a handy menu for answering the inevitable ROI question
 • 
Kevan Lee
When the business plan doesn’t work…but there’s a spark of something else
What we've learned from our marketing community failing to take off, and how we're pivoting
 • 
Shannon Deep
 and 
Kevan Lee
2
The state of marketing careers, with Sam Ogborn
Our fall retreat speaker on the career trends shaping the market today
 • 
Kevan Lee
1

June 2025

‘Yes, and’ your career: Improv as a practice, mindset, & tool for creativity
Drawing parallels between performing arts & marketing can boost your creativity and refresh your POV
 • 
Shannon Deep
AI + SEO: The Playbook! Get your GEO / LLMO guide here 🐛
Your ultimate guide to showing up in all the LLMs: ChatGPT, Perplexity, Claude, and more
 • 
Kevan Lee
 and 
Tom McCallum
1
You’re not lazy. You’re just tired of choosing everything.
The hidden toll of constant choice-making, and how creative people can reclaim mental space
 • 
Shannon Deep
8
Why your story matters (especially for these AI brands!)
How the many, many products in the AI personal assistant category differentiate from one another
 • 
Kevan Lee
What to do when “word of mouth” becomes “word of ChatGPT” 👾
How brands should prepare for product discovery that is AI-centered
 • 
Kevan Lee
1

May 2025

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