Archive - Around the Bonfire — Brand, marketing, creativity

‘Yes, and’ your career: Improv as a practice, mindset, & tool for creativity

Drawing parallels between performing arts & marketing can boost your creativity and refresh your POV

Jun 30 •

AI + SEO: The Playbook! Get your GEO / LLMO guide here 🐛

Your ultimate guide to showing up in all the LLMs: ChatGPT, Perplexity, Claude, and more

Jun 23 •

and

You’re not lazy. You’re just tired of choosing everything.

The hidden toll of constant choice-making, and how creative people can reclaim mental space

Jun 16 •

Why your story matters (especially for these AI brands!)

How the many, many products in the AI personal assistant category differentiate from one another

Jun 9 •

What to do when “word of mouth” becomes “word of ChatGPT” 👾

How brands should prepare for product discovery that is AI-centered

Jun 2 •

May 2025

4 principles for a digital workspace that sparks ideas—not frustration

Digital tools are great…until managing them becomes your second job

May 26 •

Why the heck we’re offering a weeklong creative retreat in France this fall (yes, really)

Or: Brand as unexpected authenticity

May 19 •

and

Avoiding the passion trap

What if the golden rule of career fulfillment is keeping us stuck?

May 12 •

How I accidentally became a Head of Marketing 👕

My inadvertent step onto the career ladder

May 5 •

April 2025

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