Archive - Around the Bonfire — Brand, marketing, creativity

July 2025

It’s time to ditch discipline

Compassionate productivity, self-devotion, and other career magic

Jul 28 •

7 things to say when you’re asked to show ROI

Here's a handy menu for answering the inevitable ROI question

Jul 21 •

When the business plan doesn’t work…but there’s a spark of something else

What we've learned from our marketing community failing to take off, and how we're pivoting

Jul 14 •

and

The state of marketing careers, with Sam Ogborn

Our fall retreat speaker on the career trends shaping the market today

Jul 7 •

June 2025

‘Yes, and’ your career: Improv as a practice, mindset, & tool for creativity

Drawing parallels between performing arts & marketing can boost your creativity and refresh your POV

Jun 30 •

AI + SEO: The Playbook! Get your GEO / LLMO guide here 🐛

Your ultimate guide to showing up in all the LLMs: ChatGPT, Perplexity, Claude, and more

Jun 23 •

and

You’re not lazy. You’re just tired of choosing everything.

The hidden toll of constant choice-making, and how creative people can reclaim mental space

Jun 16 •

Why your story matters (especially for these AI brands!)

How the many, many products in the AI personal assistant category differentiate from one another

Jun 9 •

What to do when “word of mouth” becomes “word of ChatGPT” 👾

How brands should prepare for product discovery that is AI-centered

Jun 2 •

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