A cozy campsite for creative marketers and creative curious professionals everywhere

Hi there 👋

We’re Kevan and Shannon, co-founders of Bonfire, a boutique brand strategy and storytelling agency specializing in early-stage startups. We’re also veterans of the tech marketing world, curious and passionate goofballs, and surprisingly successful baby entrepreneurs. But we identify—first as foremost—as creative people operating in spaces that sometimes feel hostile to creativity.

In many 1:1 convos, meetings, and events with like-minded creative folks, all of them shared similar passions for doing great work and similar struggles for said work not really being as valued, leading to frustration, demoralization, and an unmooring of people’s creative identities. So we carved out a little online home, Campout, a community where you can feel empowered, encouraged, and enabled to do more of the fulfilling creative work that brings you joy.

In service of Bringing It All Together—we love a cohesive story, after all!—we relaunched Kevan’s personal newsletter and our former Bonfire newsletter into what you see today on this Substack, Around the Bonfire.

Each week, you’ll receive:

• Handy how-tos and practical guidance on creative marketing topics

• Instruction and encouragement for building your creative practice

• Interesting tidbits and learning from around the community

• Thoughtful reflections on the intersection between creativity, work, and identity

• Guest posts from inspiring creative marketers

You can subscribe below for free.

We look forward to getting to know you, and see you around the fire!

- Kevan & Shannon