Everything you’ve said is completely true - it can be such a huge challenge to get buy in for brand ideas because often brand is considered nice to have or fluffy without the understanding that brand underpins and supports so many other channels - retail, wholesale, PM ads etc
It’s most frustrating for me when brands say they are brand first but in the background cut budgets, team, resource.
Well played. I feel like this has been my rant for 15 yrs regarding PE and VC. I'm a product person, but this transcends. The 'short-termism' is thick and the zombie leadership rampant. As the CEO speaks with a silver tongue to the customer, they are at the same time taking every shortcut in the book for they and the board have all the equity and only care about themselves. And they have one goal, to convert to cash as quickly as possible at the peril of the acquirer.
Everything you’ve said is completely true - it can be such a huge challenge to get buy in for brand ideas because often brand is considered nice to have or fluffy without the understanding that brand underpins and supports so many other channels - retail, wholesale, PM ads etc
It’s most frustrating for me when brands say they are brand first but in the background cut budgets, team, resource.
Yeah, it's such good optics to be "brand first" which then just ends up gaslighting the whole marketing team!
Well played. I feel like this has been my rant for 15 yrs regarding PE and VC. I'm a product person, but this transcends. The 'short-termism' is thick and the zombie leadership rampant. As the CEO speaks with a silver tongue to the customer, they are at the same time taking every shortcut in the book for they and the board have all the equity and only care about themselves. And they have one goal, to convert to cash as quickly as possible at the peril of the acquirer.
Well said. I got a text from a UX/customer research colleague saying she feels the same way, too! So is this working for *anyone*?