bookmarking this as something I ought to go through myself, on a professional level, on a personal level, on a relationships level, on a joy level. super cosy and super warm, love the way you tell this kevan :)
Both. I started the process for the business, but it felt off without defining my “person”.
So it’s resulted in a lot of deep work around my own insecurities holding me back (which your piece helped me synthesise!), and finding the confidence to hold my whole truth.
That makes the business piece a lot easier to write for :)
bookmarking this as something I ought to go through myself, on a professional level, on a personal level, on a relationships level, on a joy level. super cosy and super warm, love the way you tell this kevan :)
Hope it proves to be a valuable exercise for you! Love how you're thinking of it across so many spectrums
A friend of mine shared your post with me as I'm currently going through a rebrand that requires *a lot* of new copy, stories, all the bits.
God freaking sent. Great exercise, thanks for sharing!
So glad to hear it! Is the rebrand for you personally or for a business brand?
Both. I started the process for the business, but it felt off without defining my “person”.
So it’s resulted in a lot of deep work around my own insecurities holding me back (which your piece helped me synthesise!), and finding the confidence to hold my whole truth.
That makes the business piece a lot easier to write for :)
Best of luck as you sort it all out. Would love to hear where you end up with things!