Who's hiring now

A list of marketing jobs in tech, plus strategies for influencers & social media, and a fresh batch of newsletter recommendations

May 11, 2020

Hi there 👋

I’m building a new career framework for the Buffer marketing team, and as part of my research, I’ve been looking at current job openings for marketers in tech. Here are a few that caught my eye.

Marketing Operations Manager at Twilio (remote)
Marketing Coordinator at Mozilla Foundation (remote - USA)
Social Growth Marketer at Biteable (remote)
Key Account Manager at Shopify (remote)
Head of Marketing at Automattic (for their Jetpack product) (remote)
Growth Marketer at WordPress VIP (remote)
Director of Business Development at Lean Startup Co. (remote)

Let me know if you go for any of them. I’d love to put a good word into the universe for you. 🙏

~ Kevan

by Smitesh Mistry

The 411 on influencer marketing strategies

from Social Studies

Summary:
Social Studies is one of the top influencer marketing agencies in the U.S., and their website is chock full of fascinating info about the influencer strategies working now.

PDF of covid-19 influencer trends: campaign themes, categories, metrics, etc.
Running list of top covid-19 influencers on the Social Studies homepage
Influencer marketing blog (recent stories about the micro-influencer space)

Social media trends report: How What happened in Q1

by Yuval Ben-Itzhak, Social Bakers

Summary:
The Social Bakers team shared a TON of data on the past three months of social media, which has been one of the most effective marketing channels during covid. The report focuses mostly on Facebook and Instagram behaviors. I found it all fascinating; here was my favorite chart:

tl;dr - Let’s all make Instagram carousels. 💯

Fresh batch of great newsletters

by Aaron Orendorff, Common Thread Collective

Summary:
It’s been awhile since I shared some new favorite newsletters, so here are a handful of awesome ones I pulled from Aaron’s Twitter thread below. (Thanks for curating, Aaron!)

2pm by Web Smith: One of the best direct-to-consumer emails around
Check Your Pulse by Sari Azout: Must-read insights on startups and tech
Justin Jackson newsletter: Inside stories of bootstrapping a SaaS company
Morning Brew by Austin Rief: Daily news recap of top news and trends
MarketingProfs newsletter: Curated marketing stories

Aaron Orendorff @AaronOrendorff

The root problem with email newsletters is we treat them like means to an end — channels unto other channels — instead of ends in themselves. It’s partly about metrics: you can measure CTR; you can’t measure read time.

Aaron Orendorff @AaronOrendorff

Some of the folks getting it right ... - @sol_orwell - @MarketingProfs - @web - @kevanlee - @emily_singer - @Chubbies - @austin_rief I look forward to your stuff with rapt delight (even if it does fill me with jealousy sometimes) 🙏🙏🏿 Who else should I add to my inbox?

Thanks so much for reading. Have a good week!

— Kevan

P.S. If you liked this email and have a quick moment, could you click the heart button below? It’d mean a ton to me and might help surface this newsletter for others. Thank you!