What I'm Reading - Week 43

Oct 29, 2018

Hi all!

I thought I’d try a small experiment. These are some articles I’ve been reading and enjoying the past few days. Is this interesting to you? Too much reading? Would love to know what you think! 🍟

Inspiration, Ideas, and Tactics

How the Dropbox Paper team stays scrappy

Takeaways: Progress over process. Do scrappy things to get to know customers better. Experiment often (Hacky Hour). Celebrate small wins.

medium.com • Share

Growth loops are the new funnels

Takeaways: The key to the fastest-growing software products is growth loops.

www.reforge.com • Share

How to get things done in the Obama White House:

Kumar Garg

@KumarAGarg

Today, I was asked for any documents that explain "how your team got so much done" in Obama White House. I sent them this -> https://t.co/5YW48GKJ8z https://t.co/MHdmMzlL0Q

3:32 PM - 4 Apr 2018

Why I hate funnels.

Takeaways: “We’re not going for new leads, let alone conversions or whatever they teach you in Marketing 101. We’re going for customer service. Which, by the way, leads to leads.”

tinyletter.com • Share

Inside Pinterest's CRO intent/ease framework

Takeaways: “Almost every successful conversion optimization falls into one of two categories: increasing intent or increasing ease (reducing friction).”

www.reforge.com • Share

Harnessing the Power of the Blind Share

Takeaways: People share articles without reading them, and that’s okay. They share b/c content tells others who they are, b/c they support a brand, or b/c they value easily digestible info.

medium.com • Share

The Definitive Guide To SEO In 2019

Haven’t read it yet, but I’m going to spend Friday running through some stuff here for the Open blog.

backlinko.com • Share

How the flywheel killed HubSpot's funnel

Takeaways: Flywheels > Funnels

blog.hubspot.com • Share