What I'm Reading - Week 43
Hi all!
I thought I’d try a small experiment. These are some articles I’ve been reading and enjoying the past few days. Is this interesting to you? Too much reading? Would love to know what you think! 🍟
Inspiration, Ideas, and Tactics
How the Dropbox Paper team stays scrappy
Takeaways: Progress over process. Do scrappy things to get to know customers better. Experiment often (Hacky Hour). Celebrate small wins.
Growth loops are the new funnels
Takeaways: The key to the fastest-growing software products is growth loops.
How to get things done in the Obama White House:

Today, I was asked for any documents that explain "how your team got so much done" in Obama White House. I sent them this -> https://t.co/5YW48GKJ8z https://t.co/MHdmMzlL0Q
3:32 PM - 4 Apr 2018
Takeaways: “We’re not going for new leads, let alone conversions or whatever they teach you in Marketing 101. We’re going for customer service. Which, by the way, leads to leads.”


Inside Pinterest's CRO intent/ease framework
Takeaways: “Almost every successful conversion optimization falls into one of two categories: increasing intent or increasing ease (reducing friction).”
Harnessing the Power of the Blind Share
Takeaways: People share articles without reading them, and that’s okay. They share b/c content tells others who they are, b/c they support a brand, or b/c they value easily digestible info.
The Definitive Guide To SEO In 2019
Haven’t read it yet, but I’m going to spend Friday running through some stuff here for the Open blog.
How the flywheel killed HubSpot's funnel
Takeaways: Flywheels > Funnels

By Kevan Lee
VP of marketing at @buffer. Hi there!
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Kevan Lee, 11150 W Aldbury Ave, Nampa, ID 83651