What I'm Reading - User growth 101
Hello! 👋 I’ve been reading a lot about growth and planning recently. Here is a list of the articles that have caught my attention in the past days.
Wishing you a great week,
Kevan
The central ideas behind user growth
Takeaways: Loops, loops, loops! (Confirmation bias; I love loops.) A really fascinating look at how investors analyze a startup’s potential.
3 ways to make your research better
Takeaways: When the problem you’re solving is unclear, use
McKinsey’s Seven Steps to Problem Solving
Issue Trees
Example of an issue tree from HubSpot
Takeaways:
Imagine your team is wildly successful in 3 years. What does that look like?
Then: Pick a problem to solve.
Understanding the ecosystem around the problem.
Understanding which problems suit your unique strengths and weaknesses. You can’t solve every problem equally well, so what problems can you solve better than anyone else?
Prioritize, then cut.
@AmuseChimp I mute the nitpickers, block the outraged, like the kind, follow the insightful.
1:25 PM - 22 Apr 2017
The 4 basic growth levers (and how to find them)
Takeaway: The four levers are: 1) Growth loops, 2) international expansion, 3) new features/products, and 4) more revenue per user
Books I'm reading
Now My Heart Is Full: A Memoir
22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
I hope this week is full of great things for you.
By Kevan Lee
VP of marketing at @buffer. Hi there!
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Kevan Lee, 11150 W Aldbury Ave, Nampa, ID 83651