Setting goals

My Q3 OKRs, inspiration for leaders, how Substack grows, and more

Jul 05, 2020

I share a weekly update on ways to be a better marketer, brand-maker, team-builder, and person. If you enjoy this, you can share some love by hitting the Substack heart button above or below.

Hi there 👋

We’re jumping into the second half of the year at Buffer and returning to OKRs for goal-setting on our marketing team. Here is what we’ve come up with for the next three months:

I’ll do my best to update you all here on this list as we make progress through the quarter. Wishing you all a great July - August - September, also!

~ Kevan

The Keyboard CEO

This collection of maxims for leaders had a number of quotes that resonated with me. There are 23 in total. Here are two that resonated with me:

Big ideas are cheap. Small ideas are expensive. They keep you busy for little return. Because they never achieve the result you want. So, you have to keep coming up with more ideas. And as you are so busy, they are mostly more small ideas. And so on. And so on.
Be a skyscraper. Even if it's just for a day. Most people try and do too much. Instead of being average across many things, focus. Be amazing in one or two places. Max. But understand that you can pop your head up for a short period of time, but you can't stay there. That's ok.

How Substack grows

by Brian Balfour

2020 SaaS product benchmarks

by OpenView

There’s great data here about free vs. freemium, growth rates for different stages, and more. If you’re part of a SaaS team, this is really valuable info.

Thanks so much for reading. Have a great week!
— Kevan

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