May / Best of
Here are the articles and resources that have been on my mind the past few weeks. As always, thank you for subscribing to this newsletter. It means the world to me.
Wishing you all a great month ahead!
Kevan
Marketing
The Instagram aesthetic is changing
Instagram is evolving from polished & produced → natural & organic.
How direct-to-consumer brands win customers in 2019
A fantastic, in-depth email course (for free) with lessons on how DTC brands are approaching marketing and the customer experience.
A podcast episode about podcasting
The state of podcasting in 2019. Great listen.
On creating product-market fit
One of the best guides we’ve found for taking action on a product-market fit survey. We’re incorporating some of this into new products at Buffer.
The $1.80 strategy: How to get more followers on Instagram
This strategy from Gary Vaynerchuk got its name because you give your $0.02 on nine posts across 10 carefully-chosen categories … for a total of $1.80 per day. Pretty cheap!
www.garyvaynerchuk.com • Share
Major Facebook redesign coming soon
In their shift to privacy, Facebook will be redesigning to focus on Groups and Events, not the News Feed.
What we learned at F8 (Facebook conference)
A solid overview of all things discussed by Mark Zuckerberg and the Facebook team.
Management
Great lessons for leaders in this blog post about sabbaticals from HelpScout co-founder Nick Francis.
4 questions all leaders should ask themselves
Ex. How can I create an environment where people can do their best work? 😅
Daily standup, weekly standup, or no standup?
Best practices from 1,000+ managers on how often (if at all) to hold standups with your team.
Miscellaneous
Quote from Michael Pollan (print found at Etsy)
Advice on the "Information Diet."
This great article takes inspiration from the Michael Pollan quote pictured above: Information on the Internet isn’t all bad, you just need to be strategic about what you consume.
There are lots of specific tips and tricks, including a great list of websites and newsletters and podcasts to follow.
Ethical Alternatives website
A curated list of Internet apps, tools, products, and websites that provide alternatives for a more sustainable, open, and ethical Internet life.
A couple new favorites for me: Fathom website analytics and Plume for blogging.
By Kevan Lee
VP of marketing at @buffer. Hi there!
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Kevan Lee, 11150 W Aldbury Ave, Nampa, ID 83651