Marketing shortlist
Hi there 👋
I hope this week is full of great things for you.
One of the frameworks that we're starting to embrace at Buffer is the concept of "growth loops are the new funnels." The idea is that these replicable loops are the power behind the longest-lasting, sustainably-growing SaaS businesses, and if you can figure this stuff out (and quantify it), you'll be in great shape.
Hope you find some ideas worth trying!
And you can read below to find some of my favorite articles about marketing and management that I've come across in the past few weeks, plus a couple books I'm reading right now.
Wishing you all the best,
Kevan
Marketing
Founders and makers talking about how to promote a blog.
Good conversation for anyone trying to scale traffic from 0 to 1,000s.
Think of email as a product
How Quartz sends newsletters that get up to 84% open rates.
The definitive guide to SEO in 2019
I'll be poring through this one for SEO on our Buffer Open blog.
(Interesting content tactic, too: The author, Brian, updates the content of this article every year, just when people begin searching for "seo 2019.")
AMA with Susan Su who leads marketing at Reforge
The Science Behind 100,000-View Blog Posts
Short-run storytelling podcasts
Management
Principles for creating growth team goals
"Goal what you can control."
How to innovate and solve hard problems
"At Google X, the tech giant’s “moonshot factory,” the mantra is #MonkeyFirst. The idea is that if you want to get a monkey to recite Shakespeare on a pedestal, you start by training the monkey, not building the pedestal. Because training the monkey is the hard part. Anyone can build a pedestal."
Meetings to save your company culture
Brain Trusts sound particularly interesting.
What’s the best thing someone can do to advance their career?
The way Ueno founder Haraldur Thorleifsson answers this question 100% resonates with my SaaS career experience.
How change happens in groups
The 25 percent rule: It only takes a sub-group of 25% to change the behaviors of the entire group.
Inspiration via Amber Rae
Remote Jobs
Best wishes if you go for any of these jobs:
TaxJar is hiring a Content Marketing Manager
Kitsbow is hiring an Email Specialist
Moment is hiring a Digital Marketing Analyst
What I'm Reading
If you think of anyone who might enjoy this email, you can forward to a friend or coworker here. 🙌