Marketing shortlist
Hi there 👋
Hope your week is off to a great start.
I'll be sharing this on the Buffer blog soon but wanted to let you see it first: a free marketing budget template, based on the one I use with my team.
Hope it might be useful for you or inspire you to create your own. Feel free to make a copy of it and use however you'd like!
I hope this week is full of great things for you,
Kevan
P.S. I've been reading a LOT about organizations lately and how to scale a team. All the links from my research are below. I hope you find some interesting ideas here!
New ways to grow a marketing team
1. Ditching Flat: How Structure Helped Us Move Faster by Wistia
2. Why I Run a Flat Company (by Basecamp's Jason Fried)
3. Flat and Fluid: How Companies Without Hierarchy Manage Themselves
"Management is tasks: They think of management as a set of tasks rather than a group of people. Those tasks are broken down and formally distributed among regular workers. Everyone manages but no one is management."
4. Management and organization at Medium
5. Fluid teams, evolving roles: Holacracy explained
Holacracy — the innovative, unique (and, yes, polarizing) org structure — is one of my very favorite ways to think about growing a team. This overview from Blinkist does as good a job as any of explaining the nuances of Holacracy in plain English.
(Of note, Blinkist used to run their company with a variation of Holacracy. They've since shifted to a different approach.)
6. All the myths and truths of Holacracy
7. Flatarchies: a mix of hierarchy and flat orgs
8. Why a Flat Organizational Structure Fails
9. Career Planning in a Flat Org: How Spotify and Google Keep People Engaged
Remote Jobs
Best wishes if you go for any of these jobs:
Animals is hiring a Content Marketing Editor
Boords is hiring a Marketing Manager
Sticker Mule is hiring a Director of PR and a Video Producer
Toggl is hiring a Performance Marketing Lead
What I'm Reading
If you think of anyone who might enjoy this email, you can forward to a friend or coworker here. 🙌