June / Best of
What are you working on these days? I’d love to hear from you if you want to reply to this email. We’re doing Big Things at Buffer with a new website launch, repositioning, visual marketing, and more.
Hope you enjoy the resources in this month’s newsletter. Wishing you a great June.
Kevan
This month’s newsletter is sponsored by Bajjar, a brand new tool for helping startups sell better. If you care about the buying experience for your customers, check out the Bajjar waitlist.
Marketing
How we organize product marketing at Buffer
The several stages of product marketing at a startup
Here’s a little something I wrote about how product marketing has evolved for us at Buffer from a zero-person affair to a full team of dedicated marketers.
Communities can grow too quickly
Interesting thought leadership piece on community growth and something I’ve been mulling as our Buffer community grows.
Storytelling as a growth engine
An alternative to icky growth hacks.
The state of podcasting in 2019
A #longread about podcasting from an investor’s perspective. (tl;dr - rosy)
The 8 content creation lanes your blog can choose from
I loved this menu of content marketing options that the Animalz team put together. Here’s the list:
🔬 Teardowns
✂️ Cross-Cutting
📚 Template Library
📝 Meta Content
💻 Use-Case Content
💡 Thought Leadership
🔗 Hub and Spoke
📊 Data
Management
Core leadership competencies, via Harvard Business Review
The most important leadership competencies
What a fantastic list. I was thrilled to see “Empowers others to self-organize” so high on the chart.
The six core needs researchers have found to be most important for humans at work. Which one resonates most with you? Belonging // Improvement // Choice // Equality // Predictability // Significance
Young workers are likely to ask for a promotion after just one year.
This Wall Street Journal article explains what to do if you’re the manager of one of these young workers … or if you are one of the young workers yourself. :P
There are 4 types of wealth:
1. Financial wealth (money)
2. Social wealth (status)
3. Time wealth (freedom)
4. Physical wealth (health)
Be wary of jobs that lure you in with 1 and 2, but rob you of 3 and 4.
6:26 AM - 12 Jul 2018
Miscellaneous
How algorithms know what you'll type next
Every article that the Pudding.cool team creates is delightful, and this one is no exception.
By Kevan Lee
VP of marketing at @buffer. Hi there!
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Kevan Lee, 11150 W Aldbury Ave, Nampa, ID 83651