July / Best of

Jul 02, 2019

What are you working on these days? At Buffer, we’re doing a new work experiment where we’re closing for three days for a mid-year holiday. We’ll be offline Wednesday, Thursday, Friday this week. I’ll do my best to keep the laptop closed, then it’ll back to business next Monday! We’ve got a big launch coming up. (Hint)

Wishing you all a happy July.

Kevan

Marketing

Build your own growth machine with this playbook

From the subreddit r/marketing, this thread provides some really stellar resources and spreadsheets for building growth models and experiment playbooks.

www.reddit.com • Share

Group chats are the new Facebook

Great think piece from NY Mag about the way consumer habits are shifting around social media.

nymag.com • Share

How e-commerce sites manipulate you into buying

Fascinating story about how websites play on psychology to lure us into buying more.

www.nytimes.com • Share

The marketing tools used by today's best direct-to-consumer brands

This huge post from Hacker Noon covers all the top software tools that direct-to-consumer brands use to get business done.

hackernoon.com • Share

How Twitter needs to change: A chat with Twitter CEO Jack Dorsey

How Twitter needs to change (video)

Check the video above for an interesting video interview with Twitter CEO Jack Dorsey and the folks at TED.

www.youtube.com • Share

How do you tell a great business from just a good business?

The answer: Acquiring new customers gets easier over time.

summation.net • Share

Management

Here's what makes mentorship work

A detailed breakdown of what it takes to be an ideal mentor and mentee, including:

“The ideal experience gap is 5-10 years. That far out, the mentor is experienced but can still remember what it felt like to be in their mentee’s shoes.“

firstround.com • Share

How to encourage entrepreneurial thinking on your team

Some of my favorite tips: Get comfortable with failure and advocate for external interests.

hbr.org • Share

Five lessons from history

A looooong read but a very good one. This lesson felt particularly applicable to the work of managers and leaders:

“Progress happens too slowly for people to notice; setbacks happen too fast for people to ignore.”

www.collaborativefund.com • Share

Miscellaneous

Pretty amazing new Twitter thread idea: Choose Your Own Adventure. 🤩

(click to read)