It's time to Brand Together

Announcing a free initiative for organizations operating in the margins

"When we share our stories, we share our hope, and in doing so, we create a brighter future."

~ Unknown

Stories bring people together, lift people up, and show us the possibility of a better tomorrow. We love stories at Bonfire, which is why we built a business around helping others tell great ones.

We also built our business around a set of core values: connection, exploration, unconventionality, and devotion. When we hold up these values to the world around us, we feel called to give back to the people and communities who are underserved and underrepresented, particularly as politics and policies evolve over the coming years.

What does this mean in practice?

We’ll keep exploring ways to get involved, but one way to act now has become clear:

We’re launching Brand Together: a free brand strategy initiative for minority-owned organizations and/or companies working to make change in some particularly relevant fields.

How it works

For every three clients Bonfire serves who are venture-backed tech startups (our bread and butter), we will conduct a free brand strategy support session with an organization that meets the criteria below. We’ll pick this organization randomly from a pool of applicants (apply here!), and then undertake a brand project together, spanning a half-day of collaborative workshops, audits, and/or reviews, done asynchronously or live.

If you are interested in applying to Brand Together, or know a business or organization that might be interested, please check out this link.

(Side note: If you’re another brand or marketing services provider and you want to team up to offer free consulting sessions, send us an email at hello@aroundthebonfire.com.)

Who it’s for

In particular, we’re looking to work with organizations who are:

• Non-public, non-venture-backed businesses/organizations

• Based in the United States

• That are

  • POC- or queer-/trans-owned, AND/OR

  • Operating in the space of women’s health, reproductive health, human rights, or DEIB

• And do NOT need to be tech companies! We’re open to B2B and B2C, goods and services, brick-and-mortar, advocacy orgs, you name it.

We encourage you to apply if these descriptions sound like you!

We’ll collect all applicants into a pool on a rolling basis and will select a new organization randomly each time we reach our service threshold. We hope this will allow us to work with a meaningful number of organizations and leaders over the course of the next several years.

If this service could be useful for you, please do send in your application today—and don’t sweat it, it’s just a brief questionnaire! And if you know a business that could benefit from brand and storytelling support, we’d love your help in amplifying this program to others.

Looking forward to hearing from you!

Shannon & Kevan