ICYMI: Our most popular posts, all in one place
Resharing a few of our best newsletters from the past 2 years of Bonfire
Hi there! You’re reading the Bonfire newsletter from Kevan Lee & Shannon Deep. Each week, we highlight brand, marketing, and creative learnings from our experience as in-house marketers turned agency owners who think a lot about creativity, our relationship to work, and how all of that impacts our identities. We’ll also feature insights from our digital community of super smart folks (which you’re welcome to join).
This week, we’re camped out (in a castle) in the French countryside, reflecting on what makes for a meaningful career and helping folks find their inner compasses. We can’t wait to tell you all about it!
We’ll be back to our regular posting next week, but for this newsletter, we looked back through the last 2 years of our weekly posts and grabbed 10 of the ones you’ve liked the best—the ones with the most views and shares. In case you missed any of these, have a browse! And if we skipped any of your favorites, let us know in the comments.
Our best tactical posts
Our best editorial posts
This is as good an opportunity as any to say: Thanks for being a reader! We love writing this newsletter, and we look forward to connecting over more posts in the future.
Want more like this? Join us in Campout.
In Campout, our digital community, we talk about stuff like this on the daily in our channels and a couple times a month in our live events. All supported by exercises and templates to help you craft a career with purpose and intention.
This month, join us for:
DIY Sabbatical: Design your own recharge. A working session that answers the question: What if you could design a mini-reset that fits your actual life, not the version where you have unlimited PTO and zero responsibilities?
Career AMA with Allison Stadd. Our very first Career AMA, with the one and only
(Sweetgreen, BarkBox, Shipt, and now the CMO at Ollie). Allison brings her identtiy as a musician to everything she does, and she’ll share her career journey, the pivots, the wins, and everything in between.
But wait! There’s more…
Wanna hang out?
We’re SOLD OUT for our first retreat this fall, but you can join the waitlist for our next one, coming spring of 2026.
Wanna be friends?
If you love this newsletter and wish it were more interactive, you’re in luck! Join us over in Campout, our digital community for creative marketers and the creative curious.
Wanna work with us?
If you need help with brand strategy and storytelling, fractional brand and marketing leadership, and bringing your brand strategy to life in impactful ways, send us an email at hello@aroundthebonfire.com to get in touch.
As always, you can find us on LinkedIn, Instagram, and Threads.
