Feb / Best of
Happy February!
Here is a roundup of all the best things I’ve read recently. Also, I wanted to quickly plug Buffer’s new Marketing Director job listing. If this role interests you, I’d love to hear from you!
Have a great month! 🤗
Marketing
What should $15M ARR companies focus on for revenue?
The answer: not acquisition.
The simple, one-page marketing strategy template
We do this exercise each new quarter at Buffer. Here’s our template if you want to give it a try.
A content marketing playbook that works
A phenomenal resource for anyone starting out with a content marketing plan. Super easy to follow and implement.
Social media predictions for 2019
This is one of the best lists of predictions I’ve seen. Grounded, reasonable, possible.
The greatest marketing stack of the year
These are the go-to tools for marketing teams who do demand gen, engagement, and acquisition.
Questions to ask before joining a startup
Really interesting, inside look at what it’s like to be at a startup.
There is no plan to go from 1 to 100.
You go from 1 to 2. And 2 to 3.
And by the time you reach 10, you learn how to go from 10 to 20.
And by the time you reach 50, you are confident enough to go to 500.
Stop building castles in Excel. Just start with small steps!
9:54 PM - 28 Dec 2018
Management
How to manage high-performing teams
Here’s my guide to the psychology I consider when managing my team to be its best.
Meeting habits from Hiten Shah
What does "high quality" actually mean?
There are actual answers in this article! Amazing!
This article had a huge influence on how I conduct myself as a manager.
A crash course in managing remote teams
All-around great guide for anyone getting into remote team management.
Miscellaneous
My new requirement is that if my kid wants to download a new app, she has to write a one page report on the founders, company story, and business model so that she understands how the app benefits from her use.
This is what happens when your mom works in tech.
8:14 PM - 3 Dec 2018
By Kevan Lee
VP of marketing at @buffer. Hi there!
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Kevan Lee, 11150 W Aldbury Ave, Nampa, ID 83651