Best of / March
A big welcome to all the new subscribers this month. 🤗
Here are the articles I’ve been thinking about a lot over the past few weeks. Wishing you all a great March!
Marketing
Behind the scenes with how HubSpot thinks about growth. My takeaway: Your best chance at growth is product-driven.
Looking to scale? Try a "bottom-up" strategy
Interesting take on how companies are moving away from traditional sales tactics.
What is a topic cluster (and how it unlocks organic traffic)
Here’s one of the keys to how we get millions of readers each month to the Buffer blogs. Incredible detail inside this post.
How Casper mattresses does content marketing
Fascinating analysis of a D2C (direct-t0-consumer) content strategy.
A complete guide to growth marketing
Covers everything from acquisition to conversion in a really easy-to-read, easy-to-follow format. One of the best guides I’ve seen. (HT: Alex)
Management
How to lead when you're not a people manager
So many actionable tips in here. I particularly like the emphasis on leading by example and leading by recognition and praise of your teammates.
Rather than give constructive feedback ...
Here’s a case for recognition and praise as the better motivators for your team. (Not that feedback has no place; just that it could stand to be emphasized less than it is).
Lydia Polgreen, HuffPo & NYT editor (via Longform podcast)
Here’s a quick idea that’s right in line with the theme of recognition and praise. It’s a growth team tactic that could work well for teams of any type.
Why it's okay NOT to build a billion-dollar company
This one’s loosely about management but I did find the mindset really interesting for anyone who’s leading teams in tech. Building a unicorn is not all it’s cracked up to be.
Miscellaneous
French Fry power rankings. Agree/disagree?
One person’s opinion on the best (and worst) fast food French fries.
By Kevan Lee
VP of marketing at @buffer. Hi there!
If you don't want these updates anymore, please unsubscribe here
If you were forwarded this newsletter and you like it, you can subscribe here
Powered by Revue
Kevan Lee, 11150 W Aldbury Ave, Nampa, ID 83651