August / Best of
I took a quick poll last month to see if people prefer monthly newsletters or weekly/daily ones. Can you guess the outcome? People prefer weekly/daily to monthly newsletters — but by a slim margin, 60% to 40%. I might start playing around with the frequency of this email a bit more, so do let me know if you're hearing from me too much ... or not enough. :P
Have a great August!
— Kevan
Marketing
5 must-haves for building a SaaS blog that scales
Some really great tips in here about how an awesome blog can help you compete with highly-competitive SEO/SEM.
growthengblog.com
Take inspiration from this beautiful brand style guide
The folks at HelpScout have done it again. An awe-inspiring resource that does its job well and looks fantastic.
style.helpscout.com
The power and impact of good product marketing
The folks at Product-Led Institute put on a great series of talks all about product-led growth. I highly recommend checking them out. With a free pass, you get access to five talks. My favorites are from Tamara Grominsky of Unbounce and Scott Tousley of HubSpot.
summit.productled.com
The inside story of sunsetting a software product
The ProductHunt team shares why they sunsetted their news app, Sip. It's great detail into a topic that you don't hear often enough: celebrating failure and making brave choices.
producthunt.com
The three iron-clad rules for great copywriting
Folks on my team swear by this copywriting guide. And of course, I love anything that Joanna Wiebe and the Copyhackers team does.
copyhackers.com
Management
A tool for better understanding the cultures of your team
Do you work with anyone outside your country? I do, and this tool from Hofstede Insights has been fascinating. Compare any two countries to see differences in Power, Individualism, Uncertainty Avoidance, and much more. (The picture at right is Singapore <> USA.)
hofstede-insights.com
The Dark Forest Theory of the Internet
Really interesting stuff from former Kickstarter CEO Yancey Strickler (there's a podcast episode about it, too.) I found it useful to think about this in context to how my teammates feel with a job that keeps them on the Internet so often.
In response to the ads, the tracking, the trolling, the hype, and other predatory behaviors, we’re retreating to our dark forests of the internet, and away from the mainstream.
medium.com/
UThe process for running a project sprint, originally conceived by the team at Google Ventures. Can you make this format work for marketing sprints, too?
A framework for managing a marketing sprint
I love any project management templates, so I was obviously thrilled to run across this framework.
conversionxl.com
Eight ways to turn ageism on its head
Good food for thought about a topic of inclusivity you don't hear much about.
adage.com
Miscellaneous
It's never too early for a "best of" list, right?
The Best Books of 2019 (So Far)
How many of these have you read? I've read ... zero. So far. I'll be adding some to my list today!
vulture.com
by Kevan Lee
VP of Marketing currently living in Boise, Idaho. I work with the lovely folks at Buffer.
Say hi on Twitter, Instagram, or LinkedIn.