Hi Martin, thanks for the comment! The best way I've found to gain marketing influence within a company is to really lean into market research and customer research and to bring tangible insights back to the leadership team. This sets up marketing as a trusted voice when it comes to decisions about where the company should go next in the short-term and the long-term
This breakdown of marketing, advertising, and sales is spot on and the relatable explanation helps demystify these often-confused concepts.
However in many orgsanisations marketing is still seen as a support function and not the leader of overall market strategy.
How can this change?
Hi Martin, thanks for the comment! The best way I've found to gain marketing influence within a company is to really lean into market research and customer research and to bring tangible insights back to the leadership team. This sets up marketing as a trusted voice when it comes to decisions about where the company should go next in the short-term and the long-term