402. Empathy in marketing 💗

An audio version of some tips and tricks to bring empathy into your marketing strategy

Hi there 👋

I wanted to write something about empathy in marketing, and I realized empathy is probably better delivered with my voice than with my typing. So feel free to listen to my voice above; and see the short, typed recap below.

Recap:

How do you bring empathy into your marketing:

1. Hire with empathy in mind. See the video below for more about how I hire

2. Get to know your customers. Research, data, all the things.

3. Get to love your team members so you can thrive together.

4. Use the words that they use in the places where they use them (voice and tone + channel strategy). There is no one empathy-channel strategy. It’ll be unique based on the unique world of your customers.

5. Empathy isn’t measured in conversion rate. It’s measured in attraction and advocacy.

Kevan

(ᵔᴥᵔ)

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About this newsletter …

Hi, I’m Kevan, a marketing exec based in Boise, Idaho, who specializes in startup marketing and brand-building. I currently lead the marketing team at Oyster. I previously built brands at Buffer, Vox, and Polly. Each week, I share playbooks, case studies, stories, and links from inside the startup marketing world. Not yet subscribed? No worries. You can check out the archive, or sign up below:

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