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When the business plan doesn’t work…but there’s a spark of something else
What we've learned from our marketing community failing to take off, and how we're pivoting
Jul 14
•
Shannon Deep
and
Kevan Lee
8
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Around the Bonfire — Brand, marketing, creativity
When the business plan doesn’t work…but there’s a spark of something else
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2
The state of marketing careers, with Sam Ogborn
Our fall retreat speaker on the career trends shaping the market today
Jul 7
•
Kevan Lee
14
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Around the Bonfire — Brand, marketing, creativity
The state of marketing careers, with Sam Ogborn
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1
June 2025
‘Yes, and’ your career: Improv as a practice, mindset, & tool for creativity
Drawing parallels between performing arts & marketing can boost your creativity and refresh your POV
Jun 30
•
Shannon Deep
9
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Around the Bonfire — Brand, marketing, creativity
‘Yes, and’ your career: Improv as a practice, mindset, & tool for creativity
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AI + SEO: The Playbook! Get your GEO / LLMO guide here 🐛
Your ultimate guide to showing up in all the LLMs: ChatGPT, Perplexity, Claude, and more
Jun 23
•
Kevan Lee
and
Tom McCallum
14
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Around the Bonfire — Brand, marketing, creativity
AI + SEO: The Playbook! Get your GEO / LLMO guide here 🐛
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1
You’re not lazy. You’re just tired of choosing everything.
The hidden toll of constant choice-making, and how creative people can reclaim mental space
Jun 16
•
Shannon Deep
19
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Around the Bonfire — Brand, marketing, creativity
You’re not lazy. You’re just tired of choosing everything.
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8
Why your story matters (especially for these AI brands!)
How the many, many products in the AI personal assistant category differentiate from one another
Jun 9
•
Kevan Lee
7
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Around the Bonfire — Brand, marketing, creativity
Why your story matters (especially for these AI brands!)
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What to do when “word of mouth” becomes “word of ChatGPT” 👾
How brands should prepare for product discovery that is AI-centered
Jun 2
•
Kevan Lee
12
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Around the Bonfire — Brand, marketing, creativity
What to do when “word of mouth” becomes “word of ChatGPT” 👾
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1
May 2025
4 principles for a digital workspace that sparks ideas—not frustration
Digital tools are great…until managing them becomes your second job
May 26
•
Shannon Deep
11
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Around the Bonfire — Brand, marketing, creativity
4 principles for a digital workspace that sparks ideas—not frustration
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2
Why the heck we’re offering a weeklong creative retreat in France this fall (yes, really)
Or: Brand as unexpected authenticity
May 19
•
Kevan Lee
and
Shannon Deep
7
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Around the Bonfire — Brand, marketing, creativity
Why the heck we’re offering a weeklong creative retreat in France this fall (yes, really)
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Avoiding the passion trap
What if the golden rule of career fulfillment is keeping us stuck?
May 12
•
Shannon Deep
13
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Around the Bonfire — Brand, marketing, creativity
Avoiding the passion trap
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4
How I accidentally became a Head of Marketing 👕
My inadvertent step onto the career ladder
May 5
•
Kevan Lee
19
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Around the Bonfire — Brand, marketing, creativity
How I accidentally became a Head of Marketing 👕
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2
April 2025
“Are you not entertained?!”
The immeasurable cost of what we’re losing in the war between brand and demand
Apr 28
•
Shannon Deep
10
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Around the Bonfire — Brand, marketing, creativity
“Are you not entertained?!”
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